PLS Pavilions
Position your organization at the heart of a strategic health sector and reach a targeted audience
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What are
PLS Pavilions?
Collective spaces built around a specific sector
At the heart of EXPO PLS, leading companies and organizations come together around a shared sector, such as medical clinics, community pharmacy, women’s health, or innovation and technology. Together, they create greater value and bring the sector’s activities into one place. Each pavilion becomes a dynamic ecosystem of business meetings, immersive experiences, discovery activities and dedicated programming, designed around the sector’s priorities and the needs of its community.
Greater visibility
Joining a pavilion is a more strategic choice than a traditional visibility space (booth). Your participation automatically makes you a Pavilion Partner. Rather than occupying a standalone space on the show floor, you become part of an environment built around your sector, its credibility and its community. You gain more direct access to the right decision-makers, leaders and voices shaping the sector.
Les OBNL et les start-ups INNOVE PLS y ont aussi leur place. Plutôt que de les regrouper à part, PLS les intègre aux pavillons, là où se trouvent leurs interlocuteurs, leur audience, leurs partenaires et leur marché.
Pavilions are catalysts. They extend a whole sector’s reach well beyond its usual boundaries and give each partner a level of visibility that few standalone spaces can match.
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2 Pavilion Packages | 2 Pavilion Packages | 2 Pavilion Packages | 2 Pavilion Packages | 2 Pavilion Packages | 2 Pavilion Packages
Pavilion with a stage
Pavilions with a stage bring their sector to life through dedicated programming. Talks, interviews, panels and discussions take place right at the heart of the action, just steps from the partners.
IMMERSIVE PAVILIONS
Immersive pavilions are all about experience. Here, you test, you explore, you live the reality of the field through demonstrations, simulations and discoveries that naturally spark connections.
PAVILION DESCRIPTIONS
In 2027, 11 pavilions will bring EXPO PLS to life, each with its own way of creating connections.
Digital Health & Technology
This pavilion showcases the solutions that are redefining how primary care works. Digital health startups, researchers, clinicians, institutions, incubators and investors come together to accelerate the adoption of technologies that make a real difference in the field. They also advance the investment and development models that allow an innovation to scale. The goal goes beyond demonstrating a product: it’s about connecting the entire ecosystem with those who have the power to deploy these innovations and amplify them.
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Community Pharmacy
Community Pharmacy
Community pharmacy remains the most accessible entry point into the primary care system. Present across the country, it is often the first stop, even before a medical consultation. This pavilion brings together pharmacy banners, pharmacist networks and pharmaceutical companies that are actively redefining the clinical role of pharmacy. It showcases pharmacy projects and opens the conversation on the place pharmacy can take in a more integrated primary care system.
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Canadian Pavilion
The Canadian Pavilion brings together the leaders who are guiding pan-Canadian transformations in primary care. Provincial health authorities, national associations and federal agencies meet here to advance interoperability, the standardization of practices and the sharing of knowledge from coast to coast. It also becomes a gateway to new markets, in Canada and internationally.
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Medical Clinic
Medical clinics are at the heart of primary care. They are often the first point of contact between the public and the health system. This pavilion brings together clinic networks, family medicine groups, nurse practitioner-led clinics, specialized medical centres, and medical imaging and rehabilitation clinics. Physicians, nurses, physiotherapists and multidisciplinary community-based teams also take part. The companies that equip these clinics every day (management, technology, professional services) find their place here. They address concrete issues and present their solutions directly to those who run clinics across the country.
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Women’s Health
Women’s health is moving up the list of primary care priorities. This pavilion gives it the space it deserves at the heart of the congress. Women represent 51% of the Canadian population and 80% of the health workforce, a weight that deserves to be fully reflected in the system’s priorities. Specialized clinics, femtech companies and organizations dedicated to this issue come together to share their approaches and solutions. The pavilion positions women’s health as a field of expertise in its own right, with its rightful place in the system’s major conversations.
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WHAT EACH PAVILION INCLUDES
A stage* / An experience
The following pavilions have no stage. They rely on immersive activities to generate opportunities and contacts: Public Health, Healthy Aging, Prehospital & Paramedicine, Workplace Health, Life Sciences & Medtech.
Lounge and business spaces
A few visibility spaces for collaborating partners (maximum of 8 per pavilion)
An INNOVE PLS zone to welcome start-ups (4 spaces per pavilion)
A non-profit zone for non-profit and community organizations linked to the sector (2 spaces per pavilion)
A dedicated program featuring collaborative and immersive activities
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Booths in the Pavilions
3 Types of Booths (Stations) Within the Pavilions
Join a pavilion
6 partnership types to contribute to a collective project
01_Official
- Number of Spaces
- 1
- Number of Conference Passes
- 8
- Space
- Custom Setup
- Conference*
- 1 (Subject to Approval)
- Visibility
- Full Visibility as an Event Partner
- Gala and VIP Plenary Session
- 4 Gala Tickets, 1 VIP Seat
* Conference or immersive activity within an immersive pavilion, subject to approval of the content and speakers.
02_Stage / Experience
- Number of Spaces
- 1
- Number of Conference Passes
- 6
- Space
- One Station
- Conference*
- 1 (Subject to Approval)
- Visibility
-
Full Visibility as an Event Partner, Post-Event Newsletter
- Gala and VIP Plenary Session
- 1 billet Gala
* Conference or immersive activity within an immersive pavilion, subject to approval of the content and speakers.
03_Collaborator
- Number of Spaces
- 4
- Number of Conference Passes
- 3
- Space
- One Station
- Conference*
- Through the Call for Speakers
- Visibility
- Logo and Visibility Space
- Gala and VIP Plenary Session
- -
* Conference or immersive activity within an immersive pavilion, subject to approval of the content and speakers.
04_Ally
- Number of Spaces
- 10
- Number of Conference Passes
- 3
- Space
- -
- Conference*
- Through the Call for Speakers
- Visibility
- Logo (Partner Wall)
- Gala and VIP Plenary Session
- -
* Conference or immersive activity within an immersive pavilion, subject to approval of the content and speakers.
05_Non-profit
- Number of Spaces
- 2
- Number of Conference Passes
- 2
- Space
- Nonprofit Station
- Conference*
- Through the Call for Speakers
- Visibility
- Logo (Partner Wall)
- Gala and VIP Plenary Session
- -
* Conference or immersive activity within an immersive pavilion, subject to approval of the content and speakers.
06_INNOVE PLS.
- Number of Spaces
- 4
- Number of Conference Passes
- 2
- Space
- INNOVATE Station
- Conference*
- Through the Call for Speakers
- Visibility
- Logo (Partner Wall)
- Gala and VIP Plenary Session
- -
* Conference or immersive activity within an immersive pavilion, subject to approval of the content and speakers.
01_Official
02_Stage / Experience
03_Collaborator
04_Ally
05_Non-profit
Reserve a Nonprofit Booth
06_INNOVE PLS.
LEVEL
SPACES
CONFERENCE PASSES
SPACES
CONFERENCE*
VISIBILITY
GALA AND
VIP PLENARY SESSION
Official
1
8
Aménagement personnalisé
1 (Subject to Approval)
Full Visibility as an Event Partner
4 Gala Tickets, 1 VIP Seat
Stage / Experience
1
6
One Station
1 (Subject to Approval)
Full Visibility as an Event Partner, Post-Event Newsletter
1 billet Gala
Collaborator
4
3
One Station
Through the Call for Speakers
Logo and Visibility Space
-
Ally
10
3
-
Through the Call for Speakers
Logo (Partner Wall)
-
Non profit organizations
2
2
Nonprofit Station
Through the Call for Speakers
Logo (Partner Wall)
-
innove pls
4
2
INNOVATE Station
Through the Call for Speakers
Logo (Partner Wall)
-
* Conference or immersive activity within an immersive pavilion, subject to approval of the content and speakers.
SECURE YOUR PAVILION PARTNERSHIP
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FAQ
Do I get the same benefits as an exhibitor if I don't reserve a visibility space in the pavilion?
Why Choose a Pavilion Instead of a Standard 10x10 Booth?
What Is the Difference Between the Official, Stage/Experience, Collaborator, Ally, Nonprofit, and INNOVATE PLS Tiers?
Is There a Limit to the Number of Partners per Pavilion?
Can I Propose a Topic or a Speaker?
Are Pavilion Conference Sessions Available After the Congress?
How Will My Logo or Presence Be Highlighted in the Pavilion?
Can I Be a Partner in More Than One Pavilion?
What Is the Deadline to Reserve My Spot in a Pavilion?
How Do I Reserve an Exhibition Space Within the Pavilion?
Can a Network or Association Propose the Creation of a New Pavilion?
These projects are typically created by combining multiple visibility spaces (2, 3, or 4) and can also take the form of a themed lounge, an option already included in the partnership plan.
Who Organizes the Programming When Multiple Companies Share the Same Pavilion?
What Is the Difference Between a Pavilion with a Stage and an Immersive Pavilion?
Pavilions with a stage feature dedicated programming, including conferences, panel discussions, and conversations held at the heart of the space, in front of an audience directly involved in your sector. They offer opportunities to share your expertise and, most importantly, connect with your target audience.
Immersive pavilions focus on the experience. Through demonstrations, simulations, and interactive activities, visitors get a firsthand look at your reality or solution. They stop, explore, test, and engage, creating natural opportunities for meaningful connections. You can design an activity that reflects your brand and expertise.
In both cases, spaces fill up quickly. The earlier you commit, the more opportunities you have to shape your participation and make a meaningful contribution.
