DIAMOND
experience and prestige
This is the tier for those who want to leave a mark: welcoming guests of honor, exclusive moments like the Signé Isabelle Cocktail, keepsakes that become iconic like the board game, and the big Plenary stage. A Diamond partner is not tied to a space or an object. They are tied to what energizes and brings everyone together, whichever item they choose.
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DIAMANT
Plenary: Innovation Partner
The stage where innovation takes flight.
The Plenary: Innovation partnership places you at the heart of PLS’s largest and trendiest room, the ideal place for an official announcement and the launch of an innovation helping to transform the system.
Your brand enjoys top-tier visibility: a special mention in the opening remarks, presence on the screens and walls of the plenary, your name on the presentations, and visibility that carries through the breaks.
The sessions held there are recorded, which extends your visibility well beyond the event through videos shared afterward. A partnership designed for organizations with an innovation to present and the ambition to make it known across the whole system.
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DIAMANT
Speaker Journey: Hotel
Direct access to those who make PLS shine.
In 2027, nearly a hundred guests of honor and senior leaders from the system, coming from Canada and abroad, will experience our exclusive PLS speaker journey. Your name accompanies them throughout, from their stay all the way to their hotel key card, a constant presence.
By joining this journey, you gain direct, exclusive access to this network of renowned experts and speakers, private meetings with some of them, access to the guest list and a presence at the speakers’ booth. Added to this is quality service and full support from a dedicated PLS concierge team. A unique offering that sets PLS apart from all other health events.
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Sold
DIAMANT
VIP Cocktail: Signé Isabelle
A rare and exclusive moment.
This is the most sought-after evening at PLS, the one that officially launches the event. The Signé Isabelle VIP Cocktail is a chic executive soirée designed to thank the edition’s greatest contributors, as well as those who make the system shine across Canada.
It is a moment apart, in Isabelle’s colors: an exceptional host who never forgets anyone and knows how to say thank you like few can. Here, nothing is left to chance, and everything is designed so that each guest feels seen, expected and appreciated.
By joining this evening, you place your brand in one of PLS’s most exclusive networking spaces, accessible by invitation only, and you receive the guest list 48 hours before the event to prepare your conversations with confidence.
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DIAMANT
The Board Game
A game you keep. A souvenir that brings people together.
Given free to participants, the PLS board game follows the event’s common thread, a playful nod to the edition’s theme, between art and play. It is the unexpected little object people take home or to the office and never put away too far.
We learn, we have fun, we discover front-line care in a new way, with humor, curiosity and the team spirit that reflects PLS’s DNA. It circulates at office parties, team trainings, professional development days, and sometimes even at family dinners.
Your brand becomes part of an object that people keep, share and pass along, a game that circulates, brings people together and leaves a mark long after the event.
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DIAMANT
Act Together: Official Opening of PLS
A theme gets announced. Yours, we launch.
Acting together is not just a theme, it is the guiding thread of the entire event, lived throughout the programming, from the first day to the last, in every room, every panel, every meeting. It opens in grand fashion, with a special presentation led by a renowned public figure, halfway between a show and a wake-up call, where art and message come together to set the tone from the first minutes.
Your brand is showcased before, during and after this moment: in the communications leading up to the event, on stage alongside this personality during the presentation, then in the content that keeps its trace once PLS is over. It is the moment that sets the tone for all of PLS, and your brand is associated with it from the very first minute.
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DIAMANT
Internet Café
A connected destination, not just a stop along the way.
Set up at the heart of PLS, around a barista counter and cybercafé-style worktables, the Internet Café is a natural stopping point between sessions: people plug in their laptops, grab a coffee, and conversations multiply. Positioned in the center of the participant journey, it is one of the busiest spots of the event.
By joining it, your brand becomes the host of this break and this much-visited place, present on every cup served and on the countertop, where the wait itself turns into conversation, and conversation into contact.
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DIAMANT
Puppy Park
A dose of love, a moment of emotion, the one that always ends up in a photo.
In the bustle of long days, the Puppy Park acts as a mental health break: animal therapy with soft puppies and rabbits, and a VIP lounge at the heart of the event to step away, rest and talk with peers, away from the buzz of the floor. This is where we take care of ourselves differently: by reducing stress, fostering human connection and bringing lightness to a dense event. It is also a place for chance encounters, where unexpected conversations begin.
Partnering with the Puppy Park means choosing a partnership with strong emotional value, one that feels good, gets people talking and shows up in every photo. Your brand becomes synonymous with warmth, commitment and listening to the real needs of healthcare professionals.
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RUBY
reach and voice
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rubis
Badges
PLS’s business card, worn by everyone.
A tool for identification, connection and discovery, PLS badges are at the heart of the event experience. They let people recognize each other, introduce themselves, exchange and even take part in the gamification built into the PLS app, a true passport to fully experienced PLS.
Present in every glance and every photo, they become PLS’s living business card, a symbol of belonging, movement and collective energy.
By placing your brand on them, you sign a presence that is useful, elegant and omnipresent at once, visible in every interaction and every highlight of the event.
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rubis
PLS App
The whole PLS experience, condensed into a mobile app.
The PLS app redefines the event experience with a smooth, interactive and intelligent platform. It is through the app that we communicate with our participants, build personalized journeys and bring interactions to life. It is our central tool before, during and after the event.
Participants discover the full program, plan their activities, network with the system’s leaders and follow the event’s highlights live.
By joining the official PLS app, your brand becomes the engine of a connected, modern and engaging experience, present at every step of the participant journey.
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rubis
PLS Leaders National Table
A rare and exclusive moment.
For the first time, the PLS Leaders National Table opens to all of Canada, bringing together around a hundred senior leaders from the healthcare system, from every province and territory, to lead a national discussion on the major issues in primary and front-line care: standards, practice models, funding, innovation and interprovincial collaboration.
By associating your brand with the PLS Leaders National Table, you become a content partner, at the helm of this discussion alongside the greatest leaders and experts in Canada. A report emerges, shared first with the organizations involved, then distributed to the whole network through Beyond PLS. This work also feeds PLS’s upcoming programming, new thematic days that extend and spread this thinking well beyond the event.
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rubis
Leaders’ Agora / Podcast
Where great voices tell their stories.
The Leaders’ Agora is PLS’s intimate stage, where executives, visionaries and front-line pioneers sit down to talk openly. This is where the twelve annual interviews of the PLS Leaders Podcast are recorded, at the heart of EXPO PLS and in front of an audience, then released throughout the year.
As official podcast partner, your brand enjoys continuous visibility over twelve months, well beyond the three days of PLS, a fireside space to talk directly with the guest leaders, and the chance to invite the leader, expert or pioneer of your choice on stage.
It is PLS’s signature inspiration event.
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rubis
Professionals’ Circle
Healthcare professionals have their own stage.
The Professionals’ Circle gives a voice to those who live front-line care every day, a space set up at the heart of EXPO PLS where they are invited to speak about a project, a challenge or a solution. The format is short: a presentation that opens into a real dialogue with the experts and the room, where professionals feel truly heard and part of the discussion.
By associating your brand with the Professionals’ Circle, your logo appears on stage and in the activity program, where front-line care finally takes the floor. A visibility that matches what you support: real listening rather than a simple walk-through.
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rubis
Collaborative Table
(2 available, 1 reserved)
A place to think together, to build together.
Each year, PLS hosts different discussion and collaboration tables, developed in partnership with one or more organizations, around a theme, an issue or a solution worth exploring in depth.
Bringing together carefully chosen voices from the system, these tables create a structured space for reflection, away from the noise of the floor, where ideas can truly move forward.
Each table produces a report highlighting the findings and recommendations that emerge, then showcased through the Beyond PLS platform. Your brand and your expertise are associated with the table from its design through to this distribution, which extends its reach well beyond PLS.
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SAPPHIRE
the journey
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SAPHIR
Official Event Newsletter
PLS ends, the best moments stay.
Sent a few days after PLS, when the excitement is at its peak, the official newsletter arrives right in the middle of the PLS wave, as images and reactions are everywhere on social media and in everyone’s conversations. It looks back at everything that happened, the highlights, the images worth keeping.
A banner in your colors signs the header of this special newsletter. A feature spot is also reserved for you in the content: your testimony on PLS, a word on what you take away from it, or a preview of your upcoming work, a real place to position your expertise, not just your logo.
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Reserved
SAPHIR
Interactive Dome
(3 spots)
You notice it from afar, you stop out of curiosity, you enter by invitation.
Set up in the middle of the floor, the interactive dome is a 10x10 glass bubble that catches the eye in the midst of EXPO PLS. Inside: a closed, fully private space, customizable to your needs , a confidential meeting room, a lounge corner for your guests, or a demo room to present your solution away from the floor’s hubbub.
Three spots are available, each customized and fitted out in your image.
Your brand dresses the inside as well as the outside of the space, entirely yours for the whole duration of PLS. .
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SAPHIR
Signage
The thread that guides, from the first step to the last.
At an event the size of PLS, finding your way is essential: participants move between stages, rooms, EXPO PLS and the inspiration spaces, and are looking for their way at all times. Signage animates and directs this journey, on digital screens as well as on the wayfinding tools in every corner of the event, from the entrance hall to the farthest rooms.
Your logo settles in naturally, present on each of these landmarks, seen again and again at every intersection and every turn, throughout the three days, and often slipping, without anyone thinking about it, into the background of souvenir photos. A familiar landmark that accompanies everyone’s movements, discreet but omnipresent, tied to the smooth running of the PLS experience from start to finish.
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Reserved
SAPHIR
Stairs (Reserved)
The first image people keep in mind.
At the two access points of the Palais des congrès, Place Riopelle side and Viger side at the metro entrance, the stairs are often the very first visual landmark participants meet when arriving at PLS 2027, even before reaching the floor.
Dressing this space from bottom to top means making sure you are the first brand associated with the event: a large-scale visual gesture, visible both going up and going down, over two levels, that leaves a mark from the first seconds instead of blending into the background.
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SAPHIR
CONNECT PLS: the B2B tool
The catalyst for good meetings and creator of B2B opportunities.
CONNECT PLS facilitates meetings throughout the attendee journey: business speed-dating sessions, targeted appointment booking and messaging built into the app. It is also the meeting point at the heart of EXPO PLS, the place where people meet, whether the meeting was planned in advance or decided on the spot between two detours on the floor.
Your brand is present at every step of this path, in the business speed-dating room, in the communications and in the CONNECT PLS space, where professional relationships take shape, one meeting at a time.
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EMERALD
the everyday
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Émeraude
IT & Innovation Conference Room
Your brand, on stage before the speakers even step up.
As partner of the “Innovation & IT” conference room, your identity is visible on the screens and visuals of the sessions held there.
You also get VIP seats at the front of the room, alongside speakers and guests of honor.
This partnership gives you the chance to suggest a topic or a speaker for a session, related to your areas of expertise.
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Reserved
Émeraude
Leadership & Organization Conference Room
Your brand, on stage before the speakers even step up.
As partner of the “Leadership & Organization” conference room, your identity is visible on the screens and visuals of the sessions held there.
You also get VIP seats at the front of the room, alongside speakers and guests of honor.
This partnership gives you the chance to suggest a topic or a speaker for a session, related to your areas of expertise.
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Reserved
Émeraude
Service Robots
Guides like no other. A presence that gets noticed.
They roam, they inform, they surprise: service robots are part of the floor’s entertainment at PLS. Mobile signage one moment, butler the next, they change roles throughout the day but always provoke the same reaction: attendees stop, look at them and try to interact. This mix of function and curiosity makes them one of the most Instagrammable moments on the floor.
By associating your brand with them, you benefit from mobile, lively and innovative visibility, built right into the on-site experience, where attendees stop on their own.
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Reserved
Émeraude
Studio PLS : Professional Photo
At the heart of EXPO PLS, the destination is a hit at every edition.
All day, attendees exchange profiles, in the PLS mobile app or on LinkedIn, from one meeting to the next. Updating their professional photo becomes a golden opportunity for many, between two sessions: a must-do, a true destination.
By associating your brand with the professional photo service, you benefit from guaranteed natural traffic of at least 300 people lining up right next to you, a waiting line that turns into conversation, and a conversation that becomes a first contact.
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Émeraude
Themed Lounge
(4 available)
An address that carries only one signature. Yours.
At the heart of EXPO PLS, a 20 by 20 ft space belongs to you, alone or with a core of up to three other partners, gathered around a common theme, a profession or a topic that is yours, your combined expertise carrying and amplifying a shared message. From the layout to the experience attendees have there, everything is 100% customized.
By associating your brand(s) with a Themed Lounge, you count on one of the highest participant engagement rates of any healthcare conference, and you offer the attendees a place in your image, where they can settle in, talk and leave better equipped on the issue that sets you apart.
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Émeraude
PLS Cocktail
June 17
The moment when everyone comes together, when the day ends on a high note.
The PLS Cocktail marks the end of the first day and comes before the IMPACT PLS Gala: it usually brings together nearly 70% of attendees, in a friendly and warm atmosphere.
By associating your brand with the PLS Cocktail, you benefit from top-tier visibility during this very busy moment, on the glasses as well as at the popcorn station, an inviting and natural gathering point.
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Émeraude
Water Bottle
It travels through the day without anyone thinking about it, from one room to the next, until the end.
In a commitment to sustainable health, PLS has removed sugary drinks from the entire event: besides hot drinks, water is now the main drink offered to attendees. The reusable water bottle thus becomes an essential tool of the journey, making water accessible everywhere on the floor and reminding everyone to stay hydrated throughout the day.
By associating your brand with the water bottle, you travel as far as the attendees themselves: present in the conference rooms, set on the round tables, in the hand of every participant, your brand shows up even in the event’s photos and videos.
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OPAL
the essentials
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opale
PLS Healthy Meals
Four meals over two days, a presence that never stops.
The two breakfasts and two lunches served during PLS, healthy meals designed in the image of the event, reach all attendees, day after day. No other partnership comes back as often or touches as many people at once.
By associating your brand with the PLS meals, you are part of every breakfast and every lunch, in those moments when attendees slow down, talk and reconnect. A discreet visibility, but present at every major networking period of PLS.
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Reserved
opale
The Afternoon Treat
The pleasure that refreshes the afternoon.
On Thursday, a frozen treat is served to attendees at the heart of EXPO PLS, a cool sweetness that breaks from the usual pauses. It is distributed from two service freezers set up on the floor, which become the meeting point for this break.
By associating your brand with this snack, your visibility is displayed on both freezers, where attendees come to help themselves. A refreshing wink, tied to your brand at the moment everyone catches their breath.
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Reserved
opale
Translation: Wordly
Each in their own language, all in the same room.
Thanks to Wordly, each attendee can follow the sessions in the language of their choice, by listening or by transcript, in real time, on their own device, simply by scanning a QR code. A concrete response to an increasingly English-speaking and international audience, true to PLS’s ambition.
By joining Wordly, your brand is visible in every room, recalled before every session, in the QR codes and access instructions, a presence that crosses all the languages of PLS.
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opale
Special Morning Snack
A treat, served at just the right moment.
At the heart of EXPO PLS, a special snack is offered to attendees for the length of a break. It comes with its own little wink, a touch designed to surprise and make people curious to see what is being served. Easy to grab on the go, it stands out from an ordinary snack by its polished and playful side, between two conferences or two meetings.
By associating your brand with this snack, you become part of the break attendees look forward to, the one where we reconnect, talk and recharge for what comes next. Your visibility accompanies a simple, appreciated gesture, at the heart of EXPO PLS, where conversations begin.
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Reserved x 1
opale
Participant Bag
At an event as generous as PLS, the participant bag quickly becomes indispensable.
Handed out on arrival, it follows each attendee everywhere, on the shoulder, in the aisles, in hand. It is also the tool for bringing home the must-have PLS board game and the other gifts handed out across the event.
By associating your brand with the participant bag, you choose its color, and your logo enjoys continuous presence, from registration to the photos people keep long after PLS.
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opale
Wifi
Simple. Essential. Visible.
In an era when everything runs on connection, wifi is no longer just one service among others. It is the foundation on which the entire PLS experience rests. The network is among the very first gestures of the day: connecting, opening the app, checking the program, booking a meeting, and without it, none of this exists.
By joining it, your brand becomes synonymous with what makes everything else possible, present from the moment of connection, in the login details, the access instructions and the reminders throughout PLS.
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